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Detroit Lions Apparel Clothing Jerseys Sweatshirts T-shirts NflFor a long time before that, cars were the market leader in the United States.But now, most Detroit manufacturers are cutting back on their sedan lineups and shifting investment to suvs and crossovers, as well as electric cars and self-driving technology.Detroit manufacturers and Asian and European manufacturers have different strategies for the car market: they continue to invest in cars, partly to boost consumer tastes and partly to cope with soaring fuel prices.It is a gamble that could determine the fate of us carmakers.Detroit, in particular, has been losing money on its lineup of sedans for years, buoyed by suvs and pickup trucks.In 2009, passenger car sales outstripped those of light trucks (crossovers, suvs, pickups and MPVS) for the last time.Since then, America's love affair with cars has officially morphed into an obsession with suvs and pickups.For the whole of 2018, U.S. light truck sales rose 7.7 percent year-on-year to a record 11.97 million units, the highest level in more than a century.Car sales, on the other hand, fell 13 per cent year on year to 5.36m, the fifth consecutive year of decline and close to the lowest level of 4.6m in 1958.Moreover, passenger car sales accounted for just 31 per cent of light vehicle sales in the us, a record low.As a result, ford and the FCA decided to stop making conventional sedans and compact sedans almost entirely, with the exception of the ford mustang and dodge challenger, two of the most enduring muscle cars.Gm has not said it will abandon the car market, but it is phasing out several cars and hatchbacks that have sold poorly, including the Chevrolet volt, a plug-in hybrid.Kumar Galhotra, President of ford North America, said that in a complex market environment, it was time to make tough choices: ford would invest where it had a clear competitive advantage and spin off shrinking or loss-making businesses.The ford sedan was once one of the most popular family sedans in the United States, with the ford Fusion and focus proving it could compete with Japanese sedans such as the Honda civic and Toyota corolla.But now, ford has made it clear it will expand its investments in suvs and pickups, investing $11 billion in 40 electric vehicles by 2022.They include an electric version of the f-series pickup truck and an electric sport-utility vehicle inspired by the mustang.At the same time, ford is investing heavily in autonomous driving technology through its Argo AI unit.For Mr Galhotra, the portfolio is a better business than a conventional car."We can provide the cars that consumers want and we can play to the strengths of the company, so why not?"Like many analysts and industry executives, Mr Galhotra believes the SUV boom is irreversible.Shortsightedness or foresight?However, despite disappointing car sales, non-detroit carmakers including Toyota, Honda and Volkswagen are pushing new models.Brian Smith, hyundai's chief operating officer, argues that ford and the FCA's approach is short-sighted."I don't understand why some companies are abandoning the car market," says Mr Smith.Despite the decline in the global car market, Smith notes that nearly five million americans bought traditional cars last year.According to him, the key now is not to stop making cars, but to make them more distinctive, more versatile and more exciting.To that end, hyundai has introduced a new saloon, the sonata 2020.The sonata is a striking design that will be a highlight of the 2019 New York spring auto show.Hyundai hopes the new car will reverse a decline in its sales, which fell from 230,000 in 2012 to 105,000 in 2018.Mike O 'brien, hyundai's chief product planner, pointed to the company's strongest competitors to emphasize the importance of the sedan."There are more than seven million Honda accord and Toyota camry cars on U.S. roads alone, and these owners are happy with their cars."Even with all its merits, the SUV isn't for everyone, Mr. Smith emphasized.For many first-time car buyers, they tend to gravitate toward more affordable cars.Also refusing to buy an SUV are consumers who prioritize flexibility and environmental protection.But Detroit executives insist the car boom will not be repeated.First, the days when hummers got 12 miles per gallon are over.New suvs have become efficient enough that consumers barely notice the difference in fuel consumption between suvs and cars.Second, automakers and most energy analysts expect gasoline prices to remain affordable for years or even decades to come.The iea says global gasoline demand will peak in the late 2020s, in part because of the shift to electric vehicles.In addition, the trump administration is expected to lower emissions standards set by the Obama administration.Emissions regulations proposed by Mr. Obama in 2012 require automakers to double the average fuel economy of new cars and light trucks to 54.5 miles per gallon by 2025.Trump plans to freeze fuel economy standards at around 37 miles per gallon.Mr Galhotra stresses that even in the worst of an economic or fuel crisis, ford believes most consumers will opt for compact suvs rather than cars.Carmakers insist they will continue to invest in electric cars, regardless of the future climate.Auto executives and some analysts believe that if the market does then flood into cars, Detroit manufacturers could shift production and restructure their plants.But the worry is that if Detroit were to cede the rest of its car business now, consumers might not buy into its recovery later.As the epic rise of Japanese carmakers in the 1970s and 1980s demonstrated, once Detroit's customers have been lost to rivals, it is hard to win them back.Wen/li-li sun -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- WeChat search "commune", "a comment on" focus on WeChat public, or log on to the daily car news for more industry information."Press the " " key on the keyboard, you can also turn the page appearance of 99 other 1

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